Expertise
Jessa for the dm chain of chemists
Task definition:
Develop an innovative design solution together with a user-friendly range structure.
Strategic concept:
Alongside the development of an innovative design solution, this project focused on
restructuring the range, clarifying the architecture, but re-using established colour
codes. In a market dominated by floral patterns and photos of women, the new Jessa
design interweaves butterfly photography with illustrative elements. Combined with
the the improved architecture, this unique design has now optimised the shelf-impact
of the Jessa range.