Abtei for Omega Pharma

Task:

Brand management in the field of packaging design and development of new areas of indication for specific target groups.

Strategic concept:

khdesign has been responsible for the brand management in the field of packaging design for more than twelve years and developed three innovative relaunchs for the brand. The last redesign in 2008 focused on a modernization of the design as well as structuring of the range. More than 100 products were first analyzed and then grouped into different areas of indication. The new color coding system provides easier orientation and helps customers to find at the POS exactly the right product. The new design concept also involves an optimization of the readability and emotionality of the packaging design. Over the years khdesign also developed numerous new areas of indication for specific target groups, and thereby helped to maintain and strengthen the good market position of Abtei.