Active Grow for GL Beauty


Relaunch of the brand as well as the launch of a new product.

Strategic concept:

Making beautiful eyes – that´s the mission of GL Beautycompany, specialists for lashes cosmetics. We gave them a glamorous appearance by creating a logo with a sharpened emotional appeal. The new logo with the intertwined initials and its hot foil stamping in silver resembles jewellery.
Additionally, we developed the packaging for the eyelashes serum. Its special effect is the folding box: the serum presents itself on a pedestal.