alverde decorative cosmetics for dm-drogerie markt


Brand management of alverde decorative cosmetics and development of new limited editions.

Strategic concept:

Besides the care products, the decorative cosmetics of the brand alverde are in great demand. The standard range, consisting of 73 products, is supplemented by different limited editions. The temporary editions are based on current trend topics and attract a lot of attention at the point of sale. One example is the special edition “spring poetry“. khdesign created a picturesque design: a playful landscape in combination with various blossoms lets the beauty of spring become visible on the