Balea for dm-drogerie markt


Concept and design development for several body care products.

Strategic concept:

khdesign realized several concept and design developments for the cosmetic private label brand Balea of dm-drogerie markt respecting the unique briefing requirements of each product. The limited edition SPA Duschen structured unter the Balea Bath subbrand show a reduced design that combines emotional visuals with lightly colored backgrounds and catchy names. Thus the product series conveys its wellness positioning. On the other hand loud colors express the vivid character of the Body Tonic.