Bikey for Verkehrsverbund Rhein-Ruhr (VRR)

Task:

Product naming, brand development and product design for an innovative “Bike & Ride” concept.

Strategic concept:

khdesign developed the engaging “Bikey” concept for an innovative bicycle park and hire system from Verkehrsverbund Rhein-Ruhr (VRR). To give the project personality, emotion and a memorable visual identity, khdesign took responsibility for the product name, branding and the design of the product itself. The modular system of bicycle storage containers stands out due to the simplicity of form, and the “smiley” face graphic applied to each box. The logo is intrinsic to the product, effectively making each container a brand object.