Dein Bestes for dm-drogerie markt


Restructuring of the entire range and redesign of the packaging plus design of innovative new products.

Strategic concept:

A central aspect of the redesign was a new visual concept. The new packaging design takes the animal center stage. This was achieved with a new close-up, high-quality photo concept. khdesign also ensured its precise realization by instructing and monitoring the professional animal photographer. The innovative pet pictures became the most prominent part of the whole packaging which gives the design an increased emotional customer appeal. Another important part of the redesign was the new architecture and the range structuring. The new structure helps customers to get a better overview of the broad range at the shelf. khdesign developed numerous innovative new products such as „Dein Bestes Bio“, a complete new product range for dogs and cats with organic ingredients.