DLG e.V. (Deutsche Landwirtschafts-Gesellschaft)

Task:

Modernization and emotionalization of the corporate design.

Strategyic concept:

The brand core analysis by khdesign discovered a high level of acceptance for the existing brand logo and a high level of recognizability for members, partners and consumers. The green square with the typographic marks was therefore retained but was enhanced with emotional, colored brushstrokes that convey an agricultural idea. This gives the brand depth and emotionality. The new corporate design is used in all channels of corporate communication, from business documents and business cards to the company’s trade fair appearance, which was also designed by khdesign.