Dujardin for Schwarze & Schlichte


Recapturing of lost values by repositioning.

Strategic concept:

With the successful relaunch of the classic brandy “Dujardin” khdesign showed that traditional brands can be modernized without cutting their roots and destroying their established values. The new combination of trusted values and elegant design creates brand confidence in consumers. The positive image factors were also used as basis of the launch of “Dujardin fine Cognac” at the 200th birthday of Dujardin.