Fresh design for the market leader

Task:

Brand and packaging relaunch of the entire Aeroxon® range.

Strategic concept:

khdesign prevailed in a pitch against various other agencies and evolved the brand presence. In the context of the relaunch khdesign retained the color combination yellow/red as a proven cornerstone of the corporate identity. With the new design the yellow color was reduced. The new key visuals focus the product in it´s application.

The new Aeroxon® logo in a 3D look presents itself with a clear typeface and the modernised chameleon.

Due to realistic illustrations of insects the purpose of the product is evident.

Together with the 30 products, khdesign also redesigned the office equipment, the exhibition materials as well as the advertising materials.