Repositioning the company and implementation of a new CI in all areas of corporate communication.

Strategic concept:

For Hüfner, khdesign developed the 6-star concept to enable the long-standing company to position itself at the top of the regional industry. The six stars make Hüfner’s quality and service standards tangible for customers and convey a very special level of significance. All channels of corporate communication – from business documents to company brochures, from advertising and website to employees’ corporate clothing – make use of the new corporate identity.