Iberogast® for Steigerwald Arzneimittelwerk

Task:

Packaging relaunch focussing on improving the visual communication.

Strategic concept:

The new packaging concept works with an impactful and informative front and an unusual back side with the impression of a display. The multiple fields of application of this herbal medicine are now displayed on the front side. This ensures that more consumers understand the product’s numerous fields of application directly at the POS. The new back side supports the informational function by advertising the diverse positive effects with the help of an explicit, understandable visual. Respecting the brand values and brand awareness the traditional visual on the front is only slightly modified. The new, lighter shade of green promotes the natural character of the herbal medicine.