isla® junior for Engelhard Arzneimittel


Packaging launch of children´s cold remedy.

Strategic concept:

For the launch of a new isla® product for children we not only developed the packaging but also an appealing figure. In cooperation with an illustrator we created a sweet, cheeky and modern strawberry with the focus lying on its facial expression. Besides the development of the strawberry character and the junior lettering it was our task to create a distinctive design which still matches with the product range.