Jessa for dm-drogerie markt


Packaging relaunch in order to modernize and improve product informations. Strengthening of shelf impact.

Strategic concept:

By its play with colors the brand’s butterfly symbol adds a lively and more artistic touch to the new design. As the butterfly symbol stays the same over the whole product range, it strenghtens the brand’s perception on the shelf effectively. The logo, too, was gently modernized and looks now more self-confident thanks to the added underline. Completely new, however, is the info box that supplies all product informations in a clearly and well-structured way. Informations can be easily read and understood, giving customers a better guidance. Thanks to the info box the brand’s color blue is more prominent, strenghtening shelf impact further.