Kloster Andechs for Schwarze & Schlichte


Development of a brand which conveys the long traditon of the cloister without being old-fashioned.

Strategic concept:

The starting point for the brand building was the Benediktus medal, a religious medal from medieval times. In the 11th century it was widely known for its protective aura. The strong emotional standing of the cloister is also reflected by the shape of the bottle which is inspired by gothic religious architecture. The Kloster Andechs range consists of six different hard liquors that where traditionally destilled in medieval cloisters.