Love Collection for Kaiser Backform


Emotionalize the brand and the product, to spark new interest in home baking.

Strategic concept:

An emotive name and unusual packaging put the products in the spotlight, in a design that evokes a fun, festive atmosphere. The presentation of the product to the customer evokes the sweet-smelling, joyous anticipation of home baking. With this unique packaging concept, Kaiser were able to break free of the subject’s previously boring, staid image, and create a whole new, modern, emotional world of baking.