Love Collection for Kaiser Backform
Emotionalize the brand and the product, to spark new interest in home baking.
An emotive name and unusual packaging put the products in the spotlight, in a design that evokes a fun, festive atmosphere. The presentation of the product to the customer evokes the sweet-smelling, joyous anticipation of home baking. With this unique packaging concept, Kaiser were able to break free of the subject’s previously boring, staid image, and create a whole new, modern, emotional world of baking.