Mineralbrunnen Überkingen-Teinach

Task:

Modernize and emotionally brand the Mineralbrunnen corporate design.

Strategic concept:

After several decades that saw the brand symbology scarcely change, the publicly listed Mineralbrunnen Überkingen-Teinach AG finally entrusted khdesign with a relaunch, integrating the old logo into a holistic, contemporary concept. Heraldic elements from the crest of the state of Baden-Württemberg provide a link to nature and homeland, blending vitality and purity with the genuine, authentic identity of this traditionally rooted company. The new design combines the finest of yesteryear with the best of today.