Multilind Mikrosilber for Stada Arzneimittel

Task:

Developing a premium appearance for an innovative, medical cosmetic product.

Strategic concept:

khdesign developed the brand and packaging design for an innovative body care series against atopic eczema. As silver is essential for the effectiveness of the product silver refinements on the packaging became part of the new design strategy. Matt and glossy elements reflect the innovative and high-class value of the brand while the main coloring in white conveys the medical-cosmetic character. To transport the high-class character through the packaging, it was printed in offset printing with glossy silver embossing.