Nivea Visage for Beiersdorf


Design development of an eye-catching sleeve after a change in recipe.

Strategic concept:

Nivea Beiersdorf launched a new day care product that suprises with an innovative freshness formula. In order to give the packaging the necessary shelf impact and attention for a florishing start khdesign developed a packaging sleeve which convey this new freshness. Due to the water elements and the fresh and light coloring the packaging works well on the shelf.