Odol for GlaxoSmithKline


Design development for patent foaming gel and the Extreme® range.

Strategic concept:

khdesign developed the innovative packaging for the new Odol-med3® soft-white active foaming gel and created numerous promotion and POS materials. The exclusive, modern design in silver, white and blue communicates the gentle tooth- whitening effect, and fits perfectly with the existing Odel-med3® range. Furthermore, khdesign was responsible for the packaging design of Odol-med3® Extreme®. The design concept focused on the strong deep cleansing function of the brand. This is conveyed by the for this market segment unusual coloring.