Orbit Balance for Wrigley


Relaunch that focuses on naturalness and freshness but respects well-established brand values.

Strategic concept:

In 2011 Wrigley took the extension of the “Orbit Balance” range with the variety “Green Mint + Magnesium” as an opportunity to facelift the whole subbrand. The aim of the redesign was to give “Orbit Balance” more naturalness and freshness. Starting point thus was the photo motif. Due to the more natural ingredient display, photographed by khdesign, the packaging optimally promotes the established brand values. The design adjustments respect the briefing and the well-established recognition value of the umbrella brand.