Relaunch of brand and label, to rejuvenate the brand image.
A red horseshoe from the previous identity became the heart of a new round-label design. But green is now the central color of the new look, for both bottle and label. The design of brand “building blocks” has allowed the ever expanding range of products to be structured meaningfully. New, fashionable beers can therefore support the same brand core as classic, traditional varieties. Still rapid growth in sales speaks for the success of the relaunch. Throughout the twelve-year brand management khdesign developed numerous new products such as the very successful brewed lemonade “Pfungtionade”.