Prinzessin Sternenzauber for dm-drogerie markt


Development and brand management for a cosmetic brand for young girls

Strategic concept:

In 2007 dm asked khdesign to develop a cosmetic brand especially designed for young girls. In an intensive branding process khdesign created the whole brand environment, from the logo over the wording through to the illustrative style that ensures the brand’s original und unique positioning. Central to the development of the brand was the key visual, the princess. On every product she experiences different stories that are told by playful and very detailed illustrations. khdesign also developed many friends for the princess that enrich the illustrative stories on the packaging.