Packaging relaunch for 21 ice cream flavors.

Strategic concept:

The main target of the relaunch was to create an autonomous brand presence for each type of ice cream and to address the specific target group individually.

We created something for every taste: For kids there are Cheeky Lemons and Happy Quarkies in a multicoloured and fruity design. In contrast we developed a noble and mystical packaging for the ice cream Magic which is for adults. We have successfully implemented all the tasks concerning the project, starting with the development and naming of each sort up to the design of the folded box and the ice photography.