Sensodyne Proschmelz for GlaxoSmithKline


Medicinal and premium product appearance that emphasizes the innovative product character.

Strategic concept:

The innovative technology of these tooth brushes is conveyed by the modern and premium packaging design: The high propotion of white coloring together with the targeted use of strong colors ensures a professional appearance on the shelf. khdesign also developed the packaging design for the Dutch market where the product is named “Pro Glasur”. While the brand architecture follows the same logic the coloring makes use of more and stronger colors which takes the regional consumer preferences into account.