Valbrie for Hochland


Strengthen the brand’s positioning in premium segment and communicating new recipe.

Strategic concept:

We gave more room to the motif in order to convey the new flavor of Valbrie. The product takes now center stage, and its modernized depiction highlights the appetizing appeal. An additional eye-catcher highlights the French origin as well as the new, even more creamy texture of the soft cheese brand.

Several design features further strengthen Valbrie’s positioning in the premium segment: The gold foil in a darker gold underlines Valbrie’s high quality. Additionally, the new and up-to-date logo type in bordeaux red emphasizes not only the premium quality but also the appetizing appeal, and further strengthens the brand’s positioning and the desired image.